Concept

We have chosen to give our site a completely different design than the zoo's, it should be an adventure site, to appeal more to play, and thus to appeal to our audience.
It should be a site where you can see the animals alive in the form of a livecam, just to follow as much as possible, and have the feeling that you get up close and therefore becomes attached to the animals, personalize them and therefore also will want to visit them.
There must not only focus on polar bears, all the animals moving into the Arctic Ring must be followed on livecam and have just as much attention on the website.
Regarding to follow the animals' lives through livecam, there will be not to make it boring, announced some times, such as feeding times, so you can tap into that and see some action.
One must feel the joy of watching them play and frolic in their natural environment.
And you have to have a sense of closeness, and have the desire that you will follow them, if not every day that often, and thereby also want to visit them in the new facility.

We keep the Zoo's own menu bar that follows all the pages. We add the extra losses in a dark purple as it follows the gamut Zoo already have.
The font is verdena and ariel because they go back to the zoo's website.

Introduction

The project was a golden opportunity to promote the Zoo. Our main idea was to develop a concept that attracts our target group to visit Copenhagen Zoo, in cyber space or in real life. The website should be easy to navigate, harmonic visual design, interactive and user friendly.  Besides that we use usability test for instance gangsters; search function, to enable our customers search the information they need.

46h Model




46 Model

 

1).Off we got stung the assignment in hand, we have been through a major brainstorm

2) Everything from design, text content, images, product, concept and problems has been left unturned.

3). We decide on a concept / idea, Creating a page for parents who want to take their children to experience the new polar exhibit- The Arctic ring at Copenhagen Zoo.

4). Now we are in the process of reaching our mission. But we have to go back to the idea process several times. We try to narrow down our problem formulation, design page, concept, campaign, product, text content, pictures, colors on the website etc.

How close to the original design, we will devote ourselves? How should we prune images so they contribute to the concept, how to support our campaign product concept, how can we constantly draw parallels back to our message, how do we make the content relevant text, we answer our problem formulation / posts. All these questions have brought us to the final stage

5).What made tiny adjustments. Change the title of a menu, the color of links and always make sure it fits our message, problem definition and concept.