Concept

We have chosen to give our site a completely different design than the zoo's, it should be an adventure site, to appeal more to play, and thus to appeal to our audience.
It should be a site where you can see the animals alive in the form of a livecam, just to follow as much as possible, and have the feeling that you get up close and therefore becomes attached to the animals, personalize them and therefore also will want to visit them.
There must not only focus on polar bears, all the animals moving into the Arctic Ring must be followed on livecam and have just as much attention on the website.
Regarding to follow the animals' lives through livecam, there will be not to make it boring, announced some times, such as feeding times, so you can tap into that and see some action.
One must feel the joy of watching them play and frolic in their natural environment.
And you have to have a sense of closeness, and have the desire that you will follow them, if not every day that often, and thereby also want to visit them in the new facility.

We keep the Zoo's own menu bar that follows all the pages. We add the extra losses in a dark purple as it follows the gamut Zoo already have.
The font is verdena and ariel because they go back to the zoo's website.